Driver Retention
Turnover Is Expensive and Hard to Out-Hire
Large truckload carriers report annual turnover in the 90–95% range (ATA). And they also report, at the same time, about a third of new hires leave within their first 90 days.
When they replace a single driver, it costs around $8,000 to $20,000 once recruiting, onboarding, and lost miles are counted.
Fleets cannot recruit their way out of that rate. They have to reduce the reasons drivers leave in the first place.